Spyware Adware Cookies Are A Half Baked Idea
Many people today have heard about spyware and adware and how it does everything from
tracking web surfing habits and producing an inordinate amount of pop up
advertisements to actually stealing vital personal information without a
computer user's awareness. However, a question related to this is that of
spyware adware cookies: are they the same thing?
For years people have found cookies to be bothersome by their very nature. Not
truly software, cookies are data 'particles' which web sites and advertising
windows utilize to keep track of web surfing activity. They are, in effect, a
form of computer short-term memory. This is exemplified by the "shopping cart"
used in online purchases -thus a tally of multiple items being purchased.
While spyware adware cookies are often thought of as synonymous, the truth is that they
are anything but this. While they do function in some minor similar ways, their
uses are extremely different. For example, cookies are not covertly sent to
computers connected to the internet. Nor are they surreptitiously embedded in
other software, such as the duplicitous "Trojan Horse" spyware. As well, as
opposed to spyware cookies are usually set by a website editor for the purpose
of helping, rather than hindering a person at his or her website.
However, there is one instance in which the term "spyware cookies" could be
accurate. This is when cookies are used as consumer tracking devices. This
allows an advertiser to know exactly what sorts of products a person tends to
purchase, as well as which specific brands. With this knowledge true spyware can
be put into place (if the consumer is unsuspecting), though of no fault of the
cookies themselves, thus directing advertisements and even whole websites to the
user, without his or her consent (and often to the tune of great annoyance).
To make matters worse, if said spyware is indeed installed, the Orwellian
scenario grows. If a person wishes to view the advertisement of a specific
merchant, often subsequent spyware will block these ads, covering them with the
advertisements of competing companies. It goes without saying that this is a
highly unethical business practice.
Once again, it should be reiterated that cookies themselves are not the culprit,
while spyware adware is entirely culpable.
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Spyware Adware Cookies Are A Half Baked Idea
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